Manotick pizzeria owner Khodor Eldidi is as hot as his ovens these days.
His latest Internet hassle - his second in about six months - is costing him customers, says Eldidi, just like the first.
It's a pretty unethical thing for a small businessman to have to put up with, even in dog-eat-dog cyberspace. He figures sales have dropped by $200 a day - maybe more - during that time.
Eldidi works at his Tops Pizza shop off Main Street from morning to night, seven days a week, 364 days a year. He only closes on Boxing Day. "I have four kids. They have to come (to the pizzeria) if I want to see them."
His problems began last spring when one of his regular customers called to ask if Tops Pizza had become a Pizza Pizza franchise - like the one near Eldidi's shop.
Eldidi was told to look at his website. He entered Tops Pizza on Google, the website search engine, and couldn't believe his eyes when the electronic page opened.
A huge Pizza Pizza menu, complete with specials and its central phone number for the Ottawa area, appeared on his computer screen. His menu was nowhere to be found.
His website had been hacked, Eldidi figured, so he called his Pizza Pizza counterpart in Manotick to give him an earful. But the competitor denied any knowledge or involvement. Eldidi's lawyer, Andrew Wilson, complained to the chain's head office. The Pizza Pizza menu on his website was removed, says Eldidi, but it still took about two months.
Then, several weeks ago, a man arrived at Eldidi's pizzeria and strongly suggested he buy a $100 ad on a website restaurant directory known as MenuMap. The directory is one of several operated on the Internet by Source Networks Inc.
"'No, no, no, I had enough trouble with Pizza Pizza,'" Eldidi recalls telling the Menu-Map salesman, who, strangely, happens to be an Ottawa dentist. Dr. Ben Fong left him his card and a letter, explaining MenuMap and its ad promotion.
"Your restaurant is already listed on our website," says the letter. "However, we are offering you the opportunity to maximize the visibility of your restaurant to all visitors of our website, by incorporating you into this new promotion."
The letter says the $100 fee would include a special advertisement on MenuMap in September and other bonuses to entice new customers to his business.
Last week, Eldidi found out the consequences of not buying into the promotion. And again, like the last time, a loyal customer called Eldidi. He wanted to know if Tops was now affiliated with Milano City Pizza, another Manotick competitor.
The customer was curious because of a Milano City ad that was prominently displayed on a website he opened after doing a Google search for Tops Pizza.
Eldidi's pizzeria is listed as well on that website, along with its address and phone number, but it is hardly noticeable beside the Milano City colour ad that screams a 20-per-cent discount on menu items. At the bottom of the same page are links to Tops Pizza's menu with a note: "This menu was not posted by Tops Pizzeria and therefore may not be their current menu, please confirm items (and) pricing when ordering!"
Eldidi says he hit the roof and called Milano City's owner and threatened to sue. Eldidi says his competitor denied any wrongdoing, explaining that he simply paid $100 to have his ad posted on MenuMap.
A man who answered the phone at Milano City on Thursday says he called Fong to tell him he wanted off the Tops Pizza site. But Fong assured him it was the Menu-Map site where Eldidi spotted the Milano City ad, and that if Eldidi was threatening to sue, let him.
As it turns out, the Milano City ad is on the MenuMap site. But the site does cause confusion, especially if customers aren't Google savvy.
A Google search for "Tops Pizza Manotick" results in a list of hits, including the MenuMap site with the Milano City ad. And searchers are more likely to look at MenuMap because it precedes the Tops Pizza site.
Eldidi could stop the confusion by buying a Menu-Map ad.
Says lawyer Wilson: "Maybe this is (Fong's) way of trying to force him on his revenue stream."
But Eldidi refuses. He says he's not an Internet expert, but adds, "This is not professional. This is like the mafia."
Eldidi says when he called Fong, he was berated and called a cheapskate.
Eldidi wants any reference to his pizzeria removed from MenuMap so its website doesn't appear when a customer goes on Google to search for Tops Pizza. Wilson is trying to get a hold of Fong to tell him that.
"(The site) is basically using our name and driving people elsewhere," he says.
"Who has rights to what information? Obviously, Tops Pizza and its phone number and address are public information. However, one would hope it cannot be used in that manner. I'm hopeful (Fong) will see the merit in not creating this confusion, which is not helping my client."
Source Networks, Menu-Map's parent company, could not be reached for comment. And Fong did not return calls to his Herongate Mall clinic, his home or cellphone.
Eldidi says he is just trying to eke out a decent living from his small business, a fixture in Manotick for more than two decades. He bought the pizzeria three years ago.
"I'm not going to be rich. I pay my driver. I pay my rent. I'm happy. But I want to work for myself, nobody else."
Source: http://www2.canada.com/ottawacitizen/news/city/story.html?id=7edba7a5-142a-481e-89ad-18f808b1e134
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